Tesla
/
The Brave New Now
Life with Model 3
Music Production + Audio Post Production
Briefing
After the Model 3 launched in Europe, The Brave New Now got the opportunity to produce a user-generated video campaign around the user experience of new Tesla owners. We were asked to produce an upbeat and positive track that didn’t lack in the energy department either.
Execution
Sometimes the best approach is to work from the sounds of the product. That’s what we did here. We took all of the well-known sounds that Tesla’s make (i.e. doors opening, driving on gravel, seatbelt beeps and so on) and built an energetic track around this.
Result
The ‘Life with Model 3’ campaign aired online throughout Europe and was boosted on Tesla’s SoMe channels as well as their websites. It got picked up by many tech blogs after launch.