Skoda / DDB Paris Sprinter Delivery - Tour de France

Briefing

Skoda is head sponsor of the Tour de France. We were asked to produce an energetic uptempo track based on a few references to fit the story of the film. Moreover the briefing entailed great preference for subtle organs.

Execution

For this online commercial, we started of with deciding the tempo of the film and corresponding track. We opted for something that included a steady upbeat drumtrack to make the sound much more expressive. We then added a steady background organ and dropped the bass to drive the film forward. The risk was to make a track that demanded too much attention in addition to the VO and images.

Result

The commercial was pushed on social media during the TDF '22.