Rituals / Yune The Meaning of Giving Campaign

Music Production + Audio Post Production


Soap and self-care product manufacturer Rituals is expanding. They recently started focusing more on China, and Amsterdam-based production agency Yune produced a 5-part series of video’s centered around the theme of giving. They needed a warm soundtrack to support these films.


Director Ted Alkemade knew what kind of sound he wanted: he opted for something acoustic and piano and cello-based. We decided to go for something that has pretty strings, a strong melody and a warm atmosphere. We helped find and record the perfect voice over for this project, too.


The video’s were used during the gifting season in China.

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