Odido / TBWA Klik & Klaar TVC
Composition
Briefing
Odido, one of the biggest players in the telecommunications industry in The Netherlands, is launching a bold new product: a device that creates home wifi, anywhere, anytime, using nothing but a 5g sim card. Creative agency TBWA, together with production house StudioStudio, asked us to compose the music for their launch TV advertisement. The track needed to be upbeat and energetic and feel modern while making subtle references to a different era.
Execution
We decided that a colorful collection of played instruments was the way to go. We recorded a bunch of drums, bass guitar, some vintage synthesizers and lots and lots of claps to create a track that felt happy and "communal".
Result
This campaign was launched in January of 2025 on Dutch TV broadcasting stations, together with a paid media campaign.