Honor
/
MediaMonks
Magic Watch 2
Music Production + Sound design
Briefing
MediaMonks created a treatment for a love story between two Honor Magicwatches. Romeo-and-Juliet, in the 21st century. Since the video highlights all the things this watch can do, i.e. changing the music or measuring your heart rate, our briefing was to produce music with a sudden change in tracks, that felt sexy, romantic but energetic at the same time.
Execution
We decided we'd build it up from a bassline that felt sexy and daring, added percussion, saxophone and strings, and gave it all a modern twist by adding a groove and the underlying sound of a heart beating.
Result
Honor used this video as their global online advertisement for the MagicWatch 2.