G-Star RAW / Ambassadors Berlin Rhys McClenaghan

Briefing

G-Star Raw, the iconic Dutch denim and fashion brand, launched a bold new campaign featuring Olympic gymnast Rhys McClenaghan. For this project, Ambassadors Berlin asked us to create a fitting music track as a subcontractor, for which they teamed up with director Felix Brady. The challenge was to create a soundtrack that echoed the ticking of a clock while capturing the intensity of constant movement.

Execution

We built a rhythmic, layered composition that feels like a clock in motion. Using percussive textures and a steadily intensifying structure, we crafted music that amplifies the physical strength and precision of Rhys’ performance. The result is a dynamic interplay between image and sound, where every leap and turn lands with even greater impact.

Result

The campaign rolled out as part of G-Star RAW’s brand communication.