Danerolles
/
MAAK Amsterdam
PLOF
Sound Design + Music Licensing
Briefing
Oven-ready croissants are a gift from above. And the best part is: they pop when you open up a can. MAAK Amsterdam asked us to provide the perfect sound design and music for the Danerolles SoMe campaign.
Execution
We ran to the store and bought a boatload of croissants “for research purposes”. We then opened them up one by one next to one of our tube microphones, until we had the perfect sound. An uber-romantic Italian track from the Yellowbloom Library really was the icing on the pastry.
Result
The campaign went live and lived online for several months, consisting of SoMe pushed media ads and pre-roll ads on Youtube.
Read what MAAK wrote about this campaign.